Business Advantage Intermediate Personal Study book

Contents

Introduction to the Personal Study Book
1 Culture and its impact
2 Technology and business
Reading 1: Facebook
Writing 1 : Making first contact
3 Motivation
4 Human resources
Reading 2: Talented employees
Writing 2: Covering letter for a job application
5 Organisations and their structures
6 Managing organisations
Reading 3: Successful retail strategy
Writing 3: Everyday business emails
7 Supply-chain management (SCM)
8 Quality management
Reading 4: Details of the supply chain
Writing 4: Writing group emails
9 Marketing strategy
10 Customer relationship management (CRM)
Reading 5: Marketing success
Writing 5: Responding to written complaints
11 Accounting
12 Finance
Reading 6: Finance
Writing 6: Describing charts, graphs and statistics
13 Decision-making
14 The learning organisation
Reading 7: Helping young people to succeed
Writing 7: Business proposals

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