List of Exhibits Preface
Chapter 1 * Getting Started: Possibilities and Decisions Chapter 2 * First Decisions: From Inspiration to Implementation Chapter 3 * Ethics: What Are Mv Responsibilities as a Researcher?
Chapter 4 * You Could Look It Up: Reading. Recording, and Reviewing Research
Chapter 5 * Measurement: Research Using Numbers Chapter 6 * Sampling: Who. What, and How Many?
Chapter 7 * Summarizing Research Results: Data Reduction and Descriptive Statistics
Chapter 8 * Generalizing From Research Results: Inferential Statistics
Chapter 9 * Surveys: Putting Numbers on Opinions Chapter 10 * Experiments: Researching Cause and Effect Chapter 11 * Quantitative Understanding of Content: Content Analysis
Chapter 12 * Qualitative Understanding of Content: Rhetorical and Critical Analyses, and More
Chapter 13 * Qualitative Understanding of Communication
Behavior: Interviews. Focus Groups, and Ethnography
Chapter 14 * Research Results In Print and Online: Writing and
Presenting for Scholarly and Other Publics
About the Authors
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