7print.bg = 1 принтиране + 2 плотиране + 3 подвързване + 4 чаши + 5 тениски + 6 книгоиздаване + 7 рекламни м-ли 088 682 47 47

Категории

Consumer behaviour Applications in Marketing

Сумата се прибавя директно в кошницата

8.70лв

PARTI INTRODUCTION ; 1

f Ideas and Explanations in Consumer Research

PART 2 CONSUMPTION ЮТЕШ5 25

2 Customer Loyalty 27

'■ Brand Knowledge, Brand Equity and Brand Extension 48

4 Stationary Markets 67

5 Market Dynamics 92

PART 3 EXPLAINING DECISION-MAKING It?

b Predicting and Explaining Behaviour 119

Information Processing and Decisi* m-makinu 143

8 Consumer Satisfaction and Quality 166

PART 4 MARKET RESPONSI, : 191

9 Consumer Response to Price and Stitt Promotions 193

10 The Retail Context •• 216

11 Word-Of-Mouth Influence 241

12 The Response to Advertising 271

References 294

Author Index 323

Subject Index 328