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Contents
Preface ix
1 Introduction: The Rules of the Social Game 1
> Different Minds but Common Problems 2
Culture as Mental Programming 2
Cultural Relativism 5
Symbols, Heroes, Rituals, and Values 6
i Culture Reproduces Itself 9
Layers of Culture 10
Culture Change: Changing Practices, Stable Values Prehistory of Culture 18
Sources of Cultural Diversity and Change 16
National Culture Differences 18
| National Cultures or National Institutions? 19
I What About National Management Cultures? 20
I Measuring Values 21
Dimensions of National Cultures 22
I Replications of the IBM Research 25
Using Correlations 28
; Adding a Fifth Dimension 29
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