E-commerce Business Technology Society Ninth edition

Complete Listing of Chapter Opening Cases, Insight Features, E-commerce in Action Cases, and Case Studies

CHAPTER 1 INTRODUCTION TO E-COMMERCE

 

Opening Case: Pinterest Attracts Global Interest

 

Insight on Technology: Spider Webs, Bow Ties, Scale-Free Networks, and the Deep Web Insight on Business: Is the Party Already Over?

 

Insight on Society: Facebook and the Age of Privacy

 

Case Study: The Pirate Bay. The World's Most Resilient Copyright Infringer?

 

CHAPTER 2 E-COMMERCE INFRASTRUCTURE: THE INTERNET, WEB, AND MOBILE PLATFORM

 

Opening Case: Google Glass: Augment My Reality

 

Insight on Society: Government Regulation and Surveillance of the Internet Insight on Technology: Is HTML5 Ready for Prime Time?

 

Insight on Business: Apps for Everything: The App Ecosystem

 

Case Study: Akamai Technologies: Attempting to Keep Supply Ahead of Demand

 

CHAPTER 3 BUILDING AN E-COMMERCE PRESENCE: WEB SITES, MOBILE SITES, AND APPS

 

Opening Case: Tommy Hilfiger Replatforms for Global Success Insight on Business: Curly Hair and Appillionaires Insight on Society: Designing for Accessibility Case Study: Orbitz Charts Its Mobile Trajectory

 

CHAPTER 4 E-COMMERCE SECURITY AND PAYMENT SYSTEMS

 

Opening Case: Cyberwar: MAD 2 Insight on Business: Sony: Press i Insight on Technology: Think Yot

 

Insight on Society: Web Dogs and 120000085753

 

Case Study: Online Payment Marketplace: Goat Rodeo

 

CHAPTER 5 BUSINESS MODELS FOR E-COMMERCE

 

Opening Case: Tweet Tweet: What’s Your Business Model?

 

Insight on Society: Foursquare Checks Out a Revenue Model Insight on Business: Is Groupon’s Business Model Sustainable?

 

Insight on Technology: Battle of the Titans: Music in the Clouds Case Study: Fandom and the Frecmium Business Model

 

CHAPTER 6 E-COMMERCE MARKETING

 

Opening Case: Facebook: Does Social Marketing Work?

 

Insight on Business: Mobile Marketing: Land Rover Seeks Engagement on the Small Screen

 

Insight on Technology: The Long Tail: Big Hits and Big Misses

 

Insight on Society: Every Move You Take, Every Click You Make, We’ll Be Tracking You

 

Case Study: Building a Brand: ExchangeHunterJumper.com