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English for business studies

English for business studies

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Описание

Contents

Thanks and acknowledgements.... .iv

Introduction to the learner vi

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1 The three sectors of the economy ..7

2 Management..... .12

3 Company structure „17

.4 Work and modvatìon ..23

5 Management and cultural diversity.., 29

6 Recruitment........ 33

7 Labour relations. ......37

8 Production ...........41

9 Products. 45

10 Marketing 50

11 Advertising 56

12 Promotional tools ； 60

13 Accounting and fmancia! statements 64

14 Banking... ..69

15 Stocks and shares 74

16 Bonds..... 80

17 Futures and derivatives 84

18 Market structure and competition,.. 90

19 Takeovers, mergers and buyouts i........ ..96

20 Effidency and employment........... ..101

Business ethics.... 106

S 22 / The role of government...... 110

23 Central banking, money and taxation 115

24 Exchange rates 121

/^5lThe business cycle 126

‘26 * Keynesianism and monetarism .........131

International trade 136

28 Economics and ecology 140

Appendix and Bibliography 146

Language reference 147

Glossary (English-French-German-Italian-Spanish)....................»..... 162

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