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International Business Theory and Managerial Applications

Сумата се прибавя директно в кошницата

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Описание

CONTENTS IN DETAIL

List of Illustrations xv

Preface xviii

About the Authors xxi

Guide to the Case Studies xxiii

Guided Tour xxx

Acknowledgments xxxii

i!art One

THE WORLD OI INTERNATIONAL

BUSINESS

Chapter 1

Regional and Global Strategy 3

Objectives of the chapter 3

■ Active Learning Case

Coke goes worldwide with a local strategy A

Overview of the book 5

Country and firm factors 5

International competitiveness and firm strategy 6 Globalization 7

Regionalization 7

Introduction 7

World business: a brief overview 8

Exports and imports 8

Foreign direct investment 10

The triad 13

Today's international environment 14

International trade regulation 15

Technology 15

■ International Business Strategy in Action

Amazon.com is not a global business 18

Small and medium-sized enterprises (SMEs) 17

Globalization and strategic management 17

Regional triad strategies 17

Maintaining economic competitiveness 19

Multinationals in action 21

■ International Business Strategy in Action

Tata 22

The study of international business 25

From general to strategic emphasis 25

Framework for this book 26

Key points 28

Key terms 28

Review and discussion questions 28

K Real Cases

Big oil gets bigger 29

Wal-Mart 30

Endnotes 32

Additional bibliography 32

Appendix to Chapter 1 33

Chapter 2

The Multinational Enterprise 36

Objectives of the chapter 36

■ Active Learning Case

Disneyland in Europe 37

Introduction 38

The nature of MNEs 39

Characteristics of MNEs 40

Why firms become MNEs 43

■ International Business Strategy in Action

Italian family firms 44

The strategic philosophy of MNEs 45

Strategic management and MNEs 46

Strategic management of MNEs: an introduction 46

■ International Business Strategy in Action

Nestle ' 48

A framework for global strategies: j

the FSA-CSA matrix l 49

The FSA-CSA matrix 50

It's regional, not flat 52

Multinationals in action 52

Solectron 52

BMW 53

Levi Strauss 54

Canon 55

Zara 55

Key points 58

Key terms 58

Review and discussion questions 58

■ Real Cases

Starbucks 59

Sony 60

Endnotes 61

Additional bibliography 62

Appendix A to Chapter 2 64

Appendix B to Chapter 2 67

Chapter 3

The Triad and International Business 71

Objectives of the chapter 71

■ Active Learning Case

Boeing versus Airbus 72

Introduction 74

Reasons for FDI 74

Increase sales and profits 75

Enter rapidly growing markets 76

■ International Business Strategy in Action

Aflac 77

Reduce costs 77

Gain a foothold in economic blocs 78

■ International Business Strategy in Action

Lafarge and Cemex: concrete multinationals 79

Protect domestic markets 80

Protect foreign markets 80

Acquire technological and managerial know-how 81

FDI and trade by triad members 82

The triad's domination of FDI and trade 82

Triad FDI clusters 82

Multinationals in action:

regional business strategy 83

The world's regional automotive industry 84

Mergers and acquisitions 92

Key points 94

Key terms 94

Review and discussion questions 94

II Real Cases

Panasonic and Philips 95

Toys "Я" Us in Europe and Japan 96

Endnotes 97

Additional bibliography 98

introduction 105

Political ideologies and economics 106

Government control of assets 108

■ International Business Strategy in Action

Softwood lumber: not-so-free trade 109

Government-business cooperation 110

Economic integration 112

Trade creation and trade diversion 112

Levels of economic integration 113

Economic integration: an overall perspective 114 Ethics, environment, MNEs, and the civil society 115

■ International Business Strategy in Action

Non-governmental organizations and political power 116

The European Union IEU) 118

Other examples of economic integration 121

Economic integration and strategic management 122

Strategic alliances and acquisitions 122

Localization of business operations 123

Key points 125

Key terms ■ 126

Review and discussion questions ' 127

■ Real Cases

How environmental regulations can be used as trade barriers 127

Embraer vs. Bombardier 128

Endnotes 130

Additional bibliography ' 130

Chapter 5

International Culture 132

Objectives of the chapter 132

■ Active Learning Case

Culture clash at Pharmacia and Upjohn 133

Introduction 134

What is culture? 134

The importance of culture in different business contexts 136

Culture has always been important 137

E International Business Strategy in Action

McDonald's 138

National stereotypes and key dimensions of culture 139

Culture at two levels 139

Nofstede's four dimensions of culture 140

Trompenaars' seven dimensions of culture 141

The GLOBE project's nine dimensions of culture 143

Applying the national culture frameworks 143